The world of communications has dramatically changed over the years. We are globally and totally connected, everyone can be a medium, we can send, share, comment, like and dislike... In this video, I imagine a connected world, where authenticity is what we strive for. In everything we do we take the two fundamental audiences -- Mother Earth and future generations -- into consideration and in which we all have the audacity to do the right thing. In that world transparency is a given, spinning something of the past, advertising happens for things we truly need and mutual respect is the overall mantra.
In this video, I speak with Ana Rita Clara about being an agent of change on Mais Mulher at SIC.
In this video, I shared my take on the challenges of communicating online in a world that has been described as 'post-truth'. This was filmed at a gathering of EACD members and peers to discuss recent political developments and the effects (social) media dynamics have on political discourse. The European Association of Communication Directors (EACD) is the European network of in-house communications leaders: find out more at www.eacd-online.eu.
As a consequence of various societal changes, the landscape of our profession is changing rapidly. How prepared are we to adapt to these developments? Are we challenged to redefine the purpose of our function?