Video: On Insight-Driven Communications

As a consequence of various societal changes, the landscape of our profession is changing rapidly. How prepared are we to adapt to these developments? Are we challenged to redefine the purpose of our function?

In this video, I discussed these and other questions. This interview was filmed at the European Communication Summit 2015, held in Brussels on June 25 and 26, 2015. The Summit is the largest gathering of in-house communication professionals in Europe, and is organised by the European Association of Communication Directors (EACD: and Communication Director magazine (